飞利浦医疗保健是医疗产品和解决方案的全球领导者。USP在与他们的英国团队共同合作,我们正在寻找在医院逗留期间提高孩子的体验的新途径。USP通过创新的思维,我们要重新想象的医院环境,以减少压力和恐吓。
Philips Healthcare is a global leader in healthcare products and solutions. Working in partnership with their UK team, we’re looking at new ways of improving a child’s experience during a stay in hospital.

Through innovative thinking we’re re-imagining the hospital environment to make it less stressful and intimidating. We recognised that CT scanning can be an extremely unsettling experience for young patients so anything that can help ease the emotional and physical discomfort would be enormously helpful. Distraction therapy is known to reduce sedation by 90%, making for a less stressful experience for the child.

The result was a graphic treatment of the scanning room and scanner itself, the benefits of which are both commercial and priceless.

For the patients, being tasked with a visual challenge during their treatment provides a welcome distraction, helping them to remain calm and still.

This means that their scan can be completed successfully first time, without the need for anaesthetic and an overnight stay (which are both costly and logistically more difficult for the hospital) but also impacts the health and emotional wellbeing of the child.

Medical staff enjoy a more efficient, less stressful process and the CT Scanner is now being rolled-out to children’s hospitals across Europe.

PHILIPS ENVIRONMENTAL DESIGN © uspcreativePHILIPS ENVIRONMENTAL DESIGN © uspcreativePHILIPS ENVIRONMENTAL DESIGN © uspcreativePHILIPS ENVIRONMENTAL DESIGN © uspcreativePHILIPS ENVIRONMENTAL DESIGN © uspcreativePHILIPS ENVIRONMENTAL DESIGN © uspcreative

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