一个优雅的商务园区位于西班牙的巴塞罗那城市,园区内主要提供空间的高端arquitectural价值的业务。mucho团队为个园区创造了一个特殊的形象指示系统,通过用“m”包括升高的“2”平方米,正方形空间国际数学符号,来体现园区行业属性,强化企业的视觉语言。

以下为mucho官方项目介绍
The Arboretum Business Park is an elegant business building in Barcelona, which offers spaces for business of high arquitectural value. The client asked us to generate an identity which would project the idea of business centre and also identify the specific value of a unique and special place.

To comunícate through the identity the basic material which the client sells –space–, and the importance it is given, a little typographic twist was applied. The final ‘m’ in the Arboretum logo includes an elevated ‘2’, the international mathematic symbol for the square space, and in particular of the square meter. The idea of square space was reinforçed throughout the corporate language. Signage elements include the ilusion of the square space through the highlight of two of its sides, being this elements also a lighting system for the typography, and the website used square spaces to generate typographical hierarchy.

西班牙巴塞罗那植物商务园环境形象指示系系统楼体字设计
Parque Empresarial Arboretum©mucho

西班牙巴塞罗那植物商务园环境形象指示系系统楼体字设计
Parque Empresarial Arboretum©mucho

西班牙巴塞罗那植物商务园环境形象指示系系统楼体字设计
Parque Empresarial Arboretum©mucho

西班牙巴塞罗那植物商务园环境形象指示系系统楼体字设计
Parque Empresarial Arboretum©mucho

西班牙巴塞罗那植物商务园环境形象指示系系统楼体字设计
Parque Empresarial Arboretum©mucho

西班牙巴塞罗那植物商务园环境形象指示系系统楼体字设计
Parque Empresarial Arboretum©mucho