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Hidden in the Moganshan Mountains, A Millet consists of an old villa and a modern building in a vast forest landscape.
The people and buildings within it are small concerning the landscape, and the logo embedded in the architectural details is even smaller, so we wanted to make the role of graphic design as humble and unpretentious as possible. The brand image is based on the ‘lodging, tree and corn’, and the ‘one’ is used throughout the logo graphic to link the hotel to nature.
The main part of the signage is made of brass, and as the hotel is near the ‘Sword Pond’, the monument that gave Moganshan its name, the logo takes on the form of an ancient sword. Small but subtle, it embodies the power of time and antiquity.
Art Director: Tong Yi
Designer: Tong Yi / Huang Yiluan / Liu Xuan
Photographer: Tang Tang / Wen Studio
Client: A Millet