2016月3月初,天树egd凭借韩美林艺术馆(银川馆)的环境导视系统设计,荣获美国环境平面设计协会(SEGD GLOBAL DESIGN AWARDS 2016)全球设计大奖最高荣誉奖。

韩美林是中国当代极具影响力的艺术家,他善于从中国两汉以前的文化及民间艺术中汲取艺术营养。以当代视觉语言表达他的艺术理念。

继杭州、北京馆之后,在银川的贺兰山脚下建立了第三座韩美林艺术馆。贺兰山以岩画著称。这些岩画是3000——10000年前古人留下的史前艺术。这些岩画艺术在20多年前与韩美林相遇,对他的艺术产生了深刻的影响。基于感恩,2010年韩美林向银川捐赠1000件艺术品,市政府建立了韩美林艺术馆。

银川艺术馆坐落于贺兰山脚下,整个建筑与环境浑然一体,正如山体错落之间而产生的自然空间。作为艺术馆的导视系统,既要为参观者提供艺术馆内空间构造及展陈信息,也要契合银川艺术馆的建筑环境特点,同时还要体现韩美林艺术,特别是岩画艺术的独特气质。所以整个设计抓住了“山魂”——贺兰山与建筑的气势关系;“韩迹”——贺兰山岩画与韩美林艺术的对应关系。整个设计强调明确的信息呈现,质朴的形式语言和极简的环境关系来表达以韩美林艺术为代表的东方现代艺术馆的环境信息识别系统。

Mr Han Meilin is an highly influential artist in modern China, he draws his artistic inspirationfrom traditional Chinese culture of the two Han dynasties and folk art, meanwhile employing modern artistic language to express his thoughts.

After the successful openings of two art museums in Beijing and Hangzhou, the third one found itself at the foothill of the Helan Mountain.

20 years ago, when Mr Han first visited Yinchuan , he was enormously moved by the rock paintings in the Helan Mountain, after this experience, he made seven more visits to the mountain, observing and learning about these rock paintings, drawing inspiration to improve his artistic creations. The rock paintings in Helan Mountain were viewed as a great turning point in his artistic life,

In 2010,with deep felt sentiments and gratitude, Mr Han donated 1000 pieces of his work to Yinchuan municipal government. An art museum to house these works was built.

The museum is at one with the mountain, it looks like a natural form born out of the mountain. The environmental wayfinding system for the museum serving its role of providing information to the visitors, should not only blend into the built environment, but mirror the unique artistic feature of the Mr Han’s works as well. As a result, the wayfinding system design by Trycool EGD reflected not only the relation between the mountain and the museum, but also the unique artistic features of Mr Han’s works and the rock paintings. The whole system is centered on the spirit of the mountain,namely the form of the mountain and the artistic foot mark of Mr Han’s works. Information were displayed expressly, modern design language and simplicity were employed.

北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作 北京天树文化艺术传播有限责任公司 © 韩美林艺术馆(银川馆)导视系统设计制作

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