阿迪达斯新的研究设计中心位于德国黑措根奥拉赫，这里有1700名员工为世界领先的运动品牌设计和研发产品，绰号“laces”形容这个人行道纵横交错的庞大的中庭，连接紧密各部门。阿迪达斯新的研究设计中心环境系统由Büro Uebele Visuelle Kommunikation团队设计，本项目获得2014年SEGD指示奖，以下文字来源于SEGD：Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.
The name “Laces” has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation. Movement is the essence of sport, and also defines the design language that Büro Uebele developed for the space. Turbocharged typography runs through the design center. Uebele adopted a form of FF Din that leaps and bounds across walls and balustrades, its form vibrating and changing in the process. Words identify places and become colored surfaces, reliefs, and sculptures.
Uebele chose a functional black-and-white color palette that offers a neutral canvas for the company’s colorful products. In meeting areas on the upper floors, the white lettering appears to have been frozen in mid-movement, forming a mural relief. On the glass balustrades of the high walkways that criss-cross the interior of the building, the letters look as if they have been stamped into super-fine, transparent gauze. The outlines are made of highly reflective film, creating a shimmering effect. In certain locations, the letterforms solidify into abstract surfaces or create a screen, a reception desk, or a staff entrance. On the lower levels, the relief-style mural images in meeting areas—named after various company products—take two-dimensional form in contrasting color tones. A colorful wayfinding system is integrated on white walls in blue, red, yellow, green, and black.
